The first AI-powered insurance agent for a new generation.
We are building Mexico's most trusted and recommended insurance agent.
The Problem
The insurance system in Mexico is broken, especially for digital natives:
Long, bureaucratic, and agent-dependent processes.
Claims are slow, complicated, and painful.
Users do not trust insurance companies, nor do they understand what they are buying.
The majority have never interacted with an insurer they trust.
+40 million young people (Gen Z and Millennials) in Mexico are underinsured, poorly informed, or excluded.
The system was not designed for the digital era — nor for those who expect simplicity, speed, and trust.
Our Solution
Meet Aura
a digital insurance agent that feels like texting a friend.
24/7 conversational experience.
Quote, issue, consult, and claim—all within the chat.
No call centers, no paperwork, no fine print.
Designed with empathy, powered by AI.
Traction / Product
We use artificial intelligence to transform the world of insurance.
Our AI not only quotes your auto insurance, it also accompanies you every step of the way: paying, renewing your policy, or reporting a claim.
For now, we work with auto insurance, but soon we will expand to medical expenses and life insurance, always alongside the most trusted insurers to provide you with real backing and clear answers.
Why Now? / Why Us?
+80M smartphone users in Mexico, increasingly managing finance and health digitally.
Traditional insurers have not innovated — their digitization is superficial.
We combine AI + UX experience in a unique way in Mexico.
Aura is positioned to lead the digital transformation of trust in insurance, starting with auto and expanding into life, health, and more.
Market
▸ Mexico Insurance Market
+0B USD
in annual premiums.
+0M
people without a formal agent.
Auto + health + life lines:
the fastest-growing in the market.
▸ Initial TAM:
+0M
young adults in Mexico.
+0M
already buy financial services online.
Target
Urban users, digital natives looking for simplicity and clarity.
Vision
Redefining insurance as Trust + Empowerment
Today, most people see insurance as a cost—an imposed bureaucratic chore.
We believe it should be seen as a smart investment: financial protection, freedom, and real backing when life becomes unpredictable.
That is why we replace the traditional agent with an AI that feels like your friend:
Always clear.
Always available.
Always on your side.
Aura is reimagining insurance as something that:
Empowers you instead of confusing you.
Protects you without pressure.
Is used with confidence, not with fear.
We are building the first insurance experience that people truly enjoy.